The sale does have a nice margin. I'm not sure if the marketplaces do.

@Francis Kim - fair but the vehicle sale has a nice margin :-)

Yeah, those are all questions I had to wrestle with. I think it would be great to have all of this in one place with a service provider who could handle everything for me. If there is a compelling service here, I have to imagine that you could put it together without also having to build a vehicle marketplace. You could use the marketplaces as lead gen (or vice versa).

@Francis Kim - I think you and I are quite adept but I suspect the "early majority" and "late majority" are not.

I think there's a lot of help and education needed around:

• can I charge it at home?
• how long does it take to charge at home?
• can I use my existing dryer circuit/socket?
• the plug on my dryer circuit is different to the one on the charger that came with the car - what do I do?
• do I need new electrical work done?
• can I use my dryer and charge the car at the same time?
• how much will that work cost?
• I rent / live in an apartment - what can I do? What do I need to ask the landlord to do?
• are there tax incentives / rebates for installing the charger
• who will do a good job? how can I find someone?
• do I need to take a charger with me?
• does it come with a charger?
• what is the real world range?
• how long will the battery last before needing replacing?

I think these questions and anxieties put off a lot of people who are not technical problem solvers themselves.

When you buy a new EV, a lot of that can perhaps be answered at the dealer. Although in my experience, they are also not particularly well educated on EVs (I'm looking at you, Audi).

Additionally, there is the bigger move that people want to make of going fully-green. They want to get an EV but perhaps know that the electricity in their area is generated with non-renewables. So they want to go solar at the same time. Tesla has that vertically integrated but other brands do not.

For used EVs, there is just no current mechanism to provide this kind of help and advice.

JB, what about charging in particular do you think is hard for consumers to wrap their heads around? I'm not disagreeing with you. This is actually top of mind for me now as I'm considering an EV purchase soon, and I'm also having electrical work done to my garage. What are the specific pain points that you see?

You may be right. My thought is there are issues around EV adoption that don't exist with internal combustion engine cars. Particularly, charging.

Is there a play to take what Tesla does in selling solar, power wall, charges, etc as well as cars and doing the same but for any EV brand?