Suggested by AS Abdul Semakula over 3 years ago
In 2013 Amazon started smile.amazon.com with an internal agenda to bypass web traffic costs by allowing customers to pick a charity to which Amazon sends 0.5% of the price. A decade later the program is closing, but Amazon’s intentions (both to start & stop) notwithstanding, the below customer sentiments prove that;
These customer sentiments instruct us to rethink the way we organise around common interests during our daily interaction with the commercial system – as customers are increasingly demanding justice with their wallets.
The maturity of social tech and fintech, the advent of digital currencies and blockchain technology as well as the above customers calling on businesses to positively impact society and the environment, is an opportunity to design an incentive model and prototype a new way people connect to the products they need.
This civic incentive model would enable businesses to (on top of the material value of a product) also offer customers the civic value of participating in the regenerating nature and society while reducing the $4.5T p.a. climate finance gap.
Are you interested in addressing this Unmet Need?
CEO | Founder | Managing Partner @ Platform Venture Studio
The issues of greenwashing and trust always looms large here. We’ve looked at a few startups in this space and none has solved the problem well.