Suggested by Alexandra Esparza over 3 years ago

• Chronic conditions driven by poor nutrition is on the rise - diabetes, heart disease etc
• Food injustice , food deserts, inaccessibility of food on the rise due to inflation, consumer demographic with the worst health outcomes also have added difficulty of accessing affordable, fast healthy food
• Nutrition isn't one-size-fits all, highly individual dependent on health and lifestyle needs as well as culture and nutrition literacy of the consumer
• SNAP benefits don't cover prepared / hot foods making fast food or over processed food the easy option for consumers on benefits and in food deserts

• Food as a form of medicine more widely accepted/ payors starting to see the value of
• AI makes customizing inputs such as cost, budget, macros, health indications etc possible
• much higher public interest in hollstic wellness
• Greater appreciation of importance of culturally competent care
• Growing appreciation that changes in diet are long term, not crash diets , and not just for appearance
• Digital health/ telehealth modalities more widely accepted for all sorts of care and coaching, including diet
• Consumer socialized to get food delivered via foodtech 1.0 ( Daily Harvest, etc ) and wants convenience with less waste
• Tech improving visibility into supply chains