This article makes some intriguing points. I know there's a community in Ethically's future and I'm wondering how we could empower that community towards meaningful sustainability changes. I suppose there's some introspection on my part; what information would I like on the consumer side, what resources would I like to explore when researching, for example. One of the neatest things about a community in my opinion is the collaboration. That spontaneous comment thread that exposes you to an option you'd not considered. Little things, little changes add up to big changes. I'd love to hear about how a physical or digital community has had positive impact in your life!