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Honey for Sustainability

Details
News 99+
Updates 99+
Comments 40

Quick Links

Live at: https://ethically.life/ open_in_new

Latest Mockups open_in_new

Progress

32 milestones complete

12 milestones to go

Ethically is in Stage 3: Validation

info_outline In Stage 3, we are building an MVP, driving initial user growth, rapidly iterating based on user feedback, and tracking unit economics and other KPIs.

The Unmet Need

1. Consumers want to buy green/sustainably (and invest green/sustainably), but it is hard for them to know how.
2. Companies who are green/sustainable want to attract consumers to buy their products and invest in their company.

groups People

person Co-Founder / CEO: Jada Mclean (founder-in-residence)

person Founder Associate: Iesha Magallanes (core team)

group_work Contributors: Jeremy Burton • Lissette Arias • Brennan Cheung • Spencer Koehl • Purav Maheshwari • Merrick Clark • Nicole Lee • Brett Wischow • Patrick O'Shea • Jada Mclean • SR Sushmitha Radhakrishnan • NE Nikita Elkin • GC Grace Connors • Iesha Magallanes • LG Luciano Giannini

follow_the_signs Followers: Jeremy Burton • Nicole Lee • Jeremy Burton-Guild • Lissette Arias • Jada Mclean • Merrick Clark • JM Jack McMackin • JK Joe Kendall • LL Linda Lynch • Tim Connors • AN Abhishek Nagaraj • ML Megan Lynch • PC Patrick Carroll • SD Sagar Desai • DB David Boneparth • GC Grace Connors • PO Peggy O'Flaherty • MN Michael Nguyen • AK Alexia Kelley • Brett Wischow • BH Brenda Hattery • KK Kirk Kirschenbauer • CA Carol Alexander • CS Cliel Schachter • OG Oliver Gunasekara • DC Daniel Chew • Andrew Pemberton • MD MICHAEL Denton • MD Mairead Dunne • DN Dawn Nguyen • FW Felipe Witchger • BU Bill Uniowski • JM Jack Minson • FK Francis Kim • RD Ron DeAngelis • BP Ben Price • JL Jim Larrison • LC Lerk-Ling Chang • DO Daniel O'Mahoney • TH Theo Haugen • BP Brian Plamondon • SS Shaun Styles • FM Frank Mastronuzzi • AG Amy Guarino • JM John McIntyre • ML Maile Lesica • WW William Waddington • AC Asheem Chandna • OE Omar El-Ayat • HT Hillary Tyree • BD Brendan Daly • BH Bill Hilliard • NF Nis Frome • AG Angie Grimm • CG Chris Gerben • MN Michael Nguyen • EL Eunnice Lee • JF Joshua Francis • JH John Henry • SG Steve Gross • CJ Chris Johnson • JT John Turner • SW Sven Weber • JG John Gibbons • CG Celena Green • HP Herb Paar • JF Julian Flores • BP Brodeur,Mark,MENLO PARK,Marketing • JB Jeff Balaguras • DB Dave Boucree • BF Brian Freeman • JL Jason Lohe • MW Mike Weppler • KB Kees Briggs • EC Evan Claudeanos • DH David Hattery • CM Cecilia Marihart • AY Allan Young • SP Stephanie Palmeri • AW Abby West • LG Luciano Giannini • NW Norman Winarsky • JO Jon Ogolo • CR Charles Rupprecht • DC Doug Colvard • GK Georgi Katanov • MA Marian Adusei • CS Carl Shaulis • NA Nitin Ahuja • RL Rilwan Lawal • CH Christopher Hartlage • ER Earl Rennison • MJ Matt Jessen-Howard • ES Emma Sun • JO James Onwualu • MS Michael Shahriari • CG Chris Graff • KG Kimberly Greenberg • MM Matthew McBride • DH David Hannes • JM Jilma Meneses • DW Dan Weis • JD Jordan Divecha • John Waller • CF Colleen Foraker • CB Charley Berno • CP Cuong Pham • ES Erik Siegler • TC Timothy Cash • Tamara Close • Iesha Magallanes • Brandon Wimbush • SB Salem Bagami • JK John Kennedy • BG Bill Godwin • GE Griffin Eaton • KO Kim Oreskovic • AP Aurelio Pérez • HD Hannah Dopico • CR Charles Russell • KC Katia Carranza • MP Michael Patock • SJ Scott Jessup • VA Victoria Arch • AW Alec Wright • CP Cristin Pacifico • CA Chukwuemeka Amadi • AH Adam Hiatt • Eo Elijah ogbonnia

toll Funding

Platform core funding
Richard Hart

News

Ikea's House of Horrors

Earthsight investigation reveals Ikea, the world's largest furniture retailer, for years sold children's furniture linked to vast illegal logging in protected forests in Russia

earthsight.org.uk • shared by Merrick Clark in #Ethically • 12 days ago • 1

A Warning for ESG Investors: Your Data Might Be Letting You Down

www.bloomberg.com • shared by Jeremy Burton in #Ethically • 13 days ago • 0

ESG Bond Sales Sprint to $1 Trillion as Investors Force Change

www.bloomberg.com • shared by Jeremy Burton in #Ethically • 13 days ago • 0

The goal of community is not engagement

I've spoken about visions and not ideas in the past and how important it is to work towards and believe in something greater than one specific idea or p...

www.indiehackers.com • shared by Merrick Clark in #Ethically • 18 days ago • 3

Analysis: When do electric vehicles become cleaner than gasoline cars?

You glide silently out of the Tesla (TSLA.O) showroom in your sleek new electric Model 3, satisfied you're looking great and doing your bit for the planet.

www.reuters.com • shared by Jeremy Burton in #Ethically • 24 days ago • 0

Mobile browser extensions are coming to Safari ... - on Twitter

Mobile browser extensions are coming to Safari this fall. They already exist for Android. Chrome is only a matter of time. Watch this space. 👀

twitter.com • shared by Brett Wischow in #Ethically • 25 days ago • 0

Shopify Seeks to Challenge Amazon Through Deals With BuzzFeed, Other Sites

Shopify, which has become a major force in e-commerce by providing online tools to merchants, is rolling out a new service that will allow content publishers to link to merchants in the Shopify network in exchange for a cut of transaction revenue, according to people familiar with the situation. ...

www.theinformation.com • shared by Brett Wischow in #Ethically • about 1 month ago • 0

BlackRock Acquires Baringa's Climate Change Scenario Model - ESG Today

BlackRock, the world’s largest asset manager, announced today an agreement with business and technology consultancy Baringa Partners to acquire Baringa’s Climate Change Scenario Model, and to integrate the model into BlackRock’s Aladdin Climate technology. Understanding the potential impact of climate change, and the transition to a low carbon economy, on investments and portfolios is an […]

www.esgtoday.com • shared by Tim Connors in #Ethically • about 1 month ago • 0

Fact Sheets — Carbon180

Download and share our fact sheets for a better understanding of the major solutions for removing carbon from our atmosphere. For a closer view, check out our deep dives.

carbon180.org • shared by Jeremy Burton in #Ethically • about 1 month ago • 0

Home

PRIME is a nonprofit organization whose mission is to empower philanthropic foundations and families with the critical tools they need to support new ventures that promise vast reduction of global greenhouse gas emissions.

primecoalition.org • shared by Jeremy Burton in #Ethically • about 1 month ago • 0

Sparkl Reusables *

SPARKL Reusables promotes reuse and provides zero-waste services to companies, municipalities, food vendors and their customers. Individuals can access Sparkl's reusable containers at events and food vendors throughout the San Francisco Bay Area. Related keywords: Sparkl SF Bay, sparklsfbay, Sparkl Reusables, GO Box, GO Box SF Bay, Spark social, Take Out, To Go, Containers, Zero Waste, Climate Action Goals

sparklsfbay.com • shared by Brett Wischow in #Ethically • about 1 month ago • 0

This Plastic Phone Case Could Biodegrade Within 2 Years

Most plastics take hundreds of years to decompose. This one harnesses the power of hungry microbes.

www.wired.com • shared by Brett Wischow in #Ethically • about 1 month ago • 0

The Elusive Green Consumer

People say they want sustainable products, but they don’t tend to buy them. Here’s how to change that.

hbr.org in #Ethically • about 1 month ago • 0

About Us | Grab Your Wallet

Grab Your Wallet is a community of people flexing our economic power to promote a more just, equitable, and democratic society. We do three main things:

grabyourwallet.org • shared by Brett Wischow in #Ethically • about 2 months ago • 0

HP Inc. Announces Sustainable Bond Framework and Inaugural Sustainability Notes Offering

PALO ALTO, Calif., June 7, 2021 – HP Inc. (NYSE: HPQ) today announced the release of its Sustainable Bond Framework, which the company will use to issue bonds to help finance HP projects that contribute to a more sustainable and just future.

press.hp.com • shared by Tim Connors in #Ethically • about 2 months ago • 0

Stripe Newsroom: Stripe commits $8M to six new carbon removal companies

Online payment processing for internet businesses. Stripe is a suite of payment APIs that powers commerce for businesses of all sizes.

stripe.com • shared by Brett Wischow in #Ethically • about 2 months ago • 0

The Netherlands: Dutch court orders Royal Dutch Shell to cut carbon emissions by 45% by 2030 in compliance with Paris climate agreement - Business & Human Rights Resource Centre

Explore the big challenges, opportunities, debates and frameworks for business and human rights. This section contains a selection of key portals curated by our global team.

www.business-humanrights.org • shared by Lissette Arias in #Ethically • about 2 months ago • 1

medium.com • shared by Lissette Arias in #Ethically • about 2 months ago • 0

Find a Reddit: tag based subreddit search ( tagged: climate-change )

This is neat for highlighting the subreddits tagged with climate-change; which is the search linked here! Description from homepage: Find Subreddits for your Niche. 10,000 + Subreddits Categorized and Tagged !

www.findareddit.com • shared by Merrick Clark in #Ethically • 2 months ago • 0

14 Trends Changing The Face Of The Beauty Industry In 2021 - CB Insights Research

Discover the trends and tech, from “waterless” beauty products to virtual try-on, that will continue to transform the beauty sector in 2021 and beyond.

www.cbinsights.com • shared by Brett Wischow in #Ethically • 2 months ago • 0

how_to_reg John Kennedy followed Ethically • about 5 hours ago

how_to_reg Steve Gross followed Ethically • about 16 hours ago

how_to_reg Andrew Pemberton followed Ethically • 1 day ago

how_to_reg Amy Guarino followed Ethically • 6 days ago

how_to_reg Brett Wischow followed Ethically • 7 days ago

how_to_reg Jeremy Burton followed Ethically • 7 days ago

how_to_reg Elijah ogbonnia followed Ethically • 10 days ago

how_to_reg Adam Hiatt followed Ethically • 11 days ago

work_outline Mike Weppler accepted "Give Ethically a review!" Help Request • 13 days ago

how_to_reg Chukwuemeka Amadi followed Ethically • 13 days ago

how_to_reg Cristin Pacifico followed Ethically • 13 days ago

how_to_reg Alec Wright followed Ethically • 13 days ago

toll Ronald Drabkin received 50 Option Points for helping with "Advice on how to optimize google adwords" • 14 days ago

how_to_reg Victoria Arch followed Ethically • 14 days ago

how_to_reg Scott Jessup followed Ethically • 17 days ago

how_to_reg Michael Patock followed Ethically • 17 days ago

work_outline Ronald Drabkin accepted "Advice on how to optimize google adwords" Help Request • 17 days ago

how_to_reg Katia Carranza followed Ethically • 18 days ago

how_to_reg Charles Russell followed Ethically • 19 days ago

how_to_reg Hannah Dopico followed Ethically • 21 days ago

how_to_reg Aurelio Pérez followed Ethically • 22 days ago

how_to_reg Kim Oreskovic followed Ethically • 24 days ago

beenhere Ethically completed the milestone "Create NewCo" • 25 days ago

how_to_reg Griffin Eaton followed Ethically • 25 days ago

work_outline Luciano Giannini accepted "Try our Who is your Celebrity Alter-Eco Quiz!" Help Request • 26 days ago

work_outline John Gibbons accepted "15 minute User Feedback Interview" Help Request • 26 days ago

how_to_reg Bill Godwin followed Ethically • 26 days ago

how_to_reg Salem Bagami followed Ethically • 28 days ago

how_to_reg Brandon Wimbush followed Ethically • 29 days ago

how_to_reg Iesha Magallanes followed Ethically • about 1 month ago

how_to_reg Tamara Close followed Ethically • about 1 month ago

how_to_reg Timothy Cash followed Ethically • about 1 month ago

how_to_reg Erik Siegler followed Ethically • about 1 month ago

how_to_reg Cuong Pham followed Ethically • about 1 month ago

how_to_reg Charley Berno followed Ethically • about 1 month ago

how_to_reg Colleen Foraker followed Ethically • about 1 month ago

how_to_reg John Waller followed Ethically • about 1 month ago

how_to_reg Jordan Divecha followed Ethically • about 1 month ago

how_to_reg Dan Weis followed Ethically • about 1 month ago

how_to_reg Jilma Meneses followed Ethically • about 1 month ago

how_to_reg Michael Shahriari followed Ethically • about 1 month ago

how_to_reg David Hannes followed Ethically • about 1 month ago

how_to_reg Matthew McBride followed Ethically • about 1 month ago

how_to_reg Kimberly Greenberg followed Ethically • about 1 month ago

how_to_reg Chris Graff followed Ethically • about 1 month ago

how_to_reg James Onwualu followed Ethically • about 1 month ago

how_to_reg Emma Sun followed Ethically • about 1 month ago

how_to_reg Matt Jessen-Howard followed Ethically • about 1 month ago

how_to_reg Earl Rennison followed Ethically • about 1 month ago

how_to_reg Christopher Hartlage followed Ethically • about 1 month ago

how_to_reg Rilwan Lawal followed Ethically • about 1 month ago

how_to_reg Nitin Ahuja followed Ethically • about 1 month ago

paid Ethically raised money from Richard Hart • about 1 month ago

how_to_reg Carl Shaulis followed Ethically • about 1 month ago

how_to_reg Marian Adusei followed Ethically • about 1 month ago

how_to_reg Georgi Katanov followed Ethically • about 1 month ago

how_to_reg Doug Colvard followed Ethically • about 2 months ago

how_to_reg Charles Rupprecht followed Ethically • about 2 months ago

how_to_reg Jon Ogolo followed Ethically • about 2 months ago

how_to_reg Norman Winarsky followed Ethically • about 2 months ago

how_to_reg Luciano Giannini followed Ethically • 2 months ago

toll Mike Weppler received 75 Option Points for helping with "Download Ethically and give us feedback!" • 2 months ago

how_to_reg Abby West followed Ethically • 2 months ago

how_to_reg Stephanie Palmeri followed Ethically • 2 months ago

how_to_reg Allan Young followed Ethically • 2 months ago

how_to_reg Cecilia Marihart followed Ethically • 2 months ago

how_to_reg David Hattery followed Ethically • 2 months ago

how_to_reg Evan Claudeanos followed Ethically • 2 months ago

how_to_reg Kees Briggs followed Ethically • 2 months ago

how_to_reg Lidiya Dervisheva followed Ethically • 2 months ago

work_outline Mike Weppler accepted "Editing help" Help Request • 2 months ago

work_outline Mike Weppler accepted "Download Ethically and give us feedback!" Help Request • 2 months ago

how_to_reg Mike Weppler followed Ethically • 2 months ago

how_to_reg Jason Lohe followed Ethically • 2 months ago

how_to_reg Brian Freeman followed Ethically • 2 months ago

how_to_reg Dave Boucree followed Ethically • 2 months ago

toll Ethically is raising Pre-Seed • 2 months ago

how_to_reg Jeff Balaguras followed Ethically • 2 months ago

how_to_reg Brodeur,Mark,MENLO PARK,Marketing followed Ethically • 2 months ago

how_to_reg Julian Flores followed Ethically • 2 months ago

work_outline Herb Paar accepted "15 minute User Feedback Interview" Help Request • 2 months ago

how_to_reg Herb Paar followed Ethically • 2 months ago

work_outline Herb Paar accepted "Download Ethically and give us feedback!" Help Request • 2 months ago

how_to_reg Celena Green followed Ethically • 2 months ago

how_to_reg John Gibbons followed Ethically • 2 months ago

how_to_reg Sven Weber followed Ethically • 2 months ago

how_to_reg John Turner followed Ethically • 2 months ago

how_to_reg Chris Johnson followed Ethically • 2 months ago

work_outline Cliel Schachter accepted "Try our Who is your Celebrity Alter-Eco Quiz!" Help Request • 2 months ago

beenhere Ethically completed the milestone "Winning Metric 0: Does it work?" • 2 months ago

how_to_reg John Henry followed Ethically • 2 months ago

how_to_reg Joshua Francis followed Ethically • 2 months ago

how_to_reg Eunnice Lee followed Ethically • 2 months ago

work_outline Francis Kim accepted "Try our Who is your Celebrity Alter-Eco Quiz!" Help Request • 2 months ago

how_to_reg Michael Nguyen followed Ethically • 2 months ago

work_outline Sagar Desai accepted "Try our Who is your Celebrity Alter-Eco Quiz!" Help Request • 2 months ago

work_outline Michael Nguyen accepted "Try our Who is your Celebrity Alter-Eco Quiz!" Help Request • 2 months ago

toll Jeff McFadden received 25 Option Points for helping with "Download Ethically and give us feedback!" • 2 months ago

toll Jack Minson received 25 Option Points for helping with "Download Ethically and give us feedback!" • 2 months ago

toll Seth Miller received 25 Option Points for helping with "Download Ethically and give us feedback!" • 2 months ago

{"ops":[{"attributes":{"background":"transparent","color":"#333333"},"insert":"Hello All - We have been working hard on making it easy to navigate to more sustainable brands within Amazon and we now have over 750 consumer packaged goods brands with grades and alternatives. "},{"insert":"\n"},{"attributes":{"background":"transparent","color":"#333333"},"insert":"This is how it works: When you are on a product listing with Amazon, you will find a suggested alternative brand and its corresponding grade. Upon clicking, this will take you to the Amazon search results page where you can find a similar product with a higher grade. It takes just 3 clicks to get a more sustainable alternative in your cart and ready to be shipped. "},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#333333","bold":true},"insert":"Wins"},{"insert":"\n"},{"attributes":{"background":"transparent"},"insert":"We have had 249 installs and our average retention of our users after 10 weeks is 65%"},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"background":"transparent"},"insert":"After initial conversations, we have validated that sustainable focused brands are interested in exploring potential partnership opportunities with Ethically. We think this could represent an opportunity for revenue, but also cross-promotion and deepening our data on those brands"},{"insert":" "},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"background":"transparent","color":"#333333","bold":true},"insert":"Challenges"},{"insert":"\n"},{"attributes":{"background":"transparent"},"insert":"Now that we have users engaging with Ethically repeatedly, we are working to figure out where our users are getting the most value but it is really tough to get feedback so please provide feedback when you get the chance. We would love to know the main benefit that our users are getting from Ethically now. We would appreciate any comments here :)"},{"insert":" "},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"background":"transparent","color":"#333333","bold":true},"insert":"Asks"},{"insert":"\n"},{"attributes":{"background":"transparent"},"insert":"Please download, provide feedback, and share"},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"background":"transparent"},"insert":"Intros to sustainable brands that may be interested in using Ethically to build their brand awareness "},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":" \n"},{"attributes":{"background":"transparent","color":"#333333","italic":true},"insert":"As a reminder, what is Ethically?"},{"insert":"\n"},{"attributes":{"background":"transparent","color":"#333333","italic":true},"insert":"Ethically is a browser extension for the conscious consumer. It provides real-time sustainability scores for companies as you shop so you can shop and discover companies that are aligned with your values. Conscious consumerism right at the tip of your mouse."},{"insert":"\n \n"},{"attributes":{"background":"transparent","color":"#333333"},"insert":"Until next time,"},{"insert":"\n"},{"attributes":{"background":"transparent","color":"#333333"},"insert":"Jada"},{"insert":"\n\n\n"}]}

Jada Mclean (founder-in-residence) • 7 days ago •

• reply

{"ops":[{"insert":"Hey everyone! Today we officially launched on Product Hunt! We'd love an upvote if you have one to spare :)\n"},{"attributes":{"link":"https://www.producthunt.com/posts/ethically"},"insert":"https://www.producthunt.com/posts/ethically"},{"insert":"\nAlso friendly reminder to download Ethically if you haven't already! We just recently integrated into Amazon and Google Shopping (s/o "},{"insert":{"mention":{"index":"0","denotationChar":"@","id":"27995","value":"Merrick Clark"}}},{"insert":" and "},{"insert":{"mention":{"index":"2","denotationChar":"@","id":"45658","value":"Patrick Shea"}}},{"insert":" ). One step closer to bringing sustainability to everywhere you shop. "},{"attributes":{"link":"https://chrome.google.com/webstore/detail/ethically/jhblmggmbbdkhffdkjfolpmpphfnofla"},"insert":"https://chrome.google.com/webstore/detail/ethically/jhblmggmbbdkhffdkjfolpmpphfnofla"},{"insert":"\n"}]}

Brett Wischow (core team) • 13 days ago •

• reply

Hello All - Last week was our first week of Amazon data and we saw some really good engagement. This week we are focused on displaying more sustainable alternatives within Amazon, increasing conversion from our paid marketing campaigns, and the first version of our Ethically score. Wins -We have had 303 installs -From our initial week of data on Amazon, it looks like we had users search several products/brands and then add one of those products to cart. This is great initial data on the shopping process, for which products people are using Ethically, and potential revenue. Challenges -More feedback. We are doing user feedback interviews and still offering option points for feedback (see help request: https://os.platformstud.io/guild/help_requests/15-minute-user-feedback-interview-for-ethically) -We are starting to grow out of CSRHub data and are exploring how to score non-CSRhub rated companies. First, we will be incorporating B corp scores which will provide some medium size companies to our database. But the challenge of scoring more medium sized companies that are not covered by any data set remains. -Engagement from paid marketing is good but conversion to installs are not as high as we would like. As a result, Brett has made some adjustments on our sign up/install flow that we will test over the following weeks. Asks -Please download, provide feedback, and share -Intros to sustainability newsletters, organizations, or media that would be interested in featuring Ethically as a disruptive product in ESG/circular economy - We have gotten some good reception from our initial outreach efforts so hoping to continue to engage these channels -Intros to sustainable brands that would be interested in cross-promotional opportunities with Ethically -Intro to someone within partnerships at B corp non-profit. As a reminder, what is Ethically? Ethically is a browser extension for the conscious consumer. It provides real-time sustainability scores for companies as you shop so you can shop and discover companies that are aligned with your values. Change the world while you shop. Until next time, Jada

Jada Mclean (founder-in-residence) • 27 days ago •

• reply

Hello All - Here is another quick update. Since our last update, we have released our update that now includes Ethically scores on Amazon within the product listings and on related products. Now we are working on providing alternatives to more sustainable brands within Amazon. For now, you can look to the related products to quickly pop over to more sustainable brands. We are working to bring sustainability to your existing shopping experience. Wins -We have had 289 installs with users opening up the extension to view scores 9 times per session -Making sustainable shopping convenient is our winning message. We performed several experiments with varying messages where this message has continued to outperform further exciting us about our continued development of sustainable shopping within Amazon Challenges -More feedback. We are doing user feedback interviews and still offering option points for feedback (see help request: https://os.platformstud.io/guild/help_requests/15-minute-user-feedback-interview-for-ethically) -Scoring for medium/small brands - Some consistent user feedback has been that the information cost to find small/medium size brands is too high so they resort to shopping sustainable lines within big retailers but what if we could provide a simple/transparent score for some of these small/medium sized sustainably focused brands? Asks -Please download, provide feedback, and share -Intros to sustainability newsletters, organizations, or media that would be interested in featuring Ethically as a disruptive product in ESG/circular economy -Any ideas on data sets that could be helpful as we consider developing a modified Ethically score for small/medium sized brands As a reminder, what is Ethically? Ethically is a browser extension for the conscious consumer. It provides real-time sustainability scores for companies as you shop so you can shop and discover companies that are aligned with your values. Change the world while you shop. Until next time, Jada

Jada Mclean (founder-in-residence) • about 1 month ago •

• reply

Hey everyone, there's a lot going on in the world of Ethically, so I thought I'd do a bit of a deeper dive on growth efforts! -We've hit a bit of stagnation in some of our growth efforts. We're cruising at about 10% weekly growth on our install base (a little over 74% growth in the last 4 weeks), but not nearly enough considering how early stage we are. -We are seeing really good conversions on our organic content and are going to continue doubling down on blog and social posting. -We went ahead and scrapped Quora from our marketing spend. We were getting fantastic CTR and CPC (like 4% CTR and $.02 CPC), but the conversions/installs weren't following. We may revisit it and see if different content leads to higher conversions with the same top line stats, but for now we're going to stay focused on what's working, Google ads and SEO/content production while exploring a few untapped channels. -This week we're building out more company pages which will help with user experience and SEO, continuing to build out the blog content, and pushing out our Ethically referral program. We're also working behind the scenes to identify possible newsletter or niche publications in the ESG/eco-friendly shopping universe for sponsorship or interview opportunities for Jada to help bolster the brand awareness. How you can help 1. Refer people to Ethically. Just click the share button in the Ethically extension and send it to your family, friends... or enemies for that matter. 2. Feedback on the extension. 3. As Jada mentioned below - any intros to niche publications in the ESG/environmental space would be incredibly helpful.

Brett Wischow (core team) • about 2 months ago •

• reply

Hello All - Happy Monday! I missed last week so this one will make up for it. Over the last two weeks, we have added some cool enhancements. You can now view Ethically scores without having to sign up and you can see related news to the companies that you are searching. Our next enhancement in the works is Ethically scores while you are shopping on Amazon. So many features to provide feedback on! Wins -We have had 244 installs. -Our organic efforts are starting to show some progress 35% of our installs came from organic last week Challenges -More feedback. We are doing user feedback interviews and still offering option points for feedback (see help request: https://os.platformstud.io/guild/help_requests/15-minute-user-feedback-interview-for-ethically) -Increasing impressions in the Chrome store - We have recently updated our listing in the chrome store to ideally increase conversion (let us know what you think) but also working to increase impressions to the chrome store. Asks -Please download, provide feedback, and share -Intros to sustainability newsletters, organizations, or media that would be interested in featuring Ethically as a disruptive product in ESG/circular economy. As a reminder, what is Ethically? Ethically is a browser extension for the conscious consumer. It provides real-time sustainability scores for companies as you shop so you can shop and discover companies that are aligned with your values. Change the world while you shop. Until next time, Jada

Jada Mclean (founder-in-residence) • about 2 months ago •

• reply

Interesting piece of learning from our data dive this week - we end up losing a ton of potential installs when we send them to our Ethically home page through various pieces of content. Need to walk the tight rope between using the home page as a selling tool and reducing friction for potential users. With it being a free product, we're moving towards just getting people to the extension store listing as soon as possible. Need to bulk up the store listing now to make sure the CTA is as strong as possible (we originally kept it pretty bare bones while we were dealing with extension approval issues).

Brett Wischow (core team) • 2 months ago •

• reply

Hello All - In case you missed it, we have ticked off another milestone. Does it work?...Yes! With the new and improved alternatives, we have noticed an uptick in engagement with alternatives. And now that we have implemented affiliate programs, we will be able to begin to validate our revenue model. Wins -We have had 196 installs. Users are clicking more alternatives with users clicking 4 users per session vs 1.3 the week before. Challenges -More feedback. We are doing user feedback interviews and still offering option points for feedback (see help request: https://os.platformstud.io/guild/help_requests/15-minute-user-feedback-interview-for-ethically) -50%+ wow user growth - We are exploring ways to get groups (like employees within companies) to promote Ethically within their networks. Our hypothesis is that Ethically will be shared in small networks so we want to learn what these networks look like, what will get people to share, what they will want to share and how they will share. Asks -Please download, provide feedback, and share -Introduction to environmentally focused non-profits - We think there is an opportunity to amplify their mission by amplifying Ethically. Help request on Platform. -Intro to Adidas Chief Sustainability Officers and sustainability officers at large retailers Recognition -Herb Paar for accepting our help request to provide feedback -John Henry for feedback on how to make our weekly updates more shareable As a reminder, what is Ethically? Ethically is a browser extension for the conscious consumer. It provides real-time sustainability scores for companies as you shop so you can shop and discover companies that are aligned with your values. Change the world while you shop. Until next time, Jada

Jada Mclean (founder-in-residence) • 2 months ago •

• reply

Awesome recap Jada!

Brett Wischow (core team) • 2 months ago •

• reply

Hello All - Last week, we completed some huge enhancements to our alternatives. We decided to show the overall score and corresponding Ethically grade. You should now be able to see click-worthy alternatives while you search! Wins -We have had 162 installs. We achieved 50% week-over-week growth with 26 installs last week -We have reached another milestone: Does it work (as expected)? Overall scores and score breakdowns are consistent. Users can begin to discover more relevant sustainable brands through the extension. Challenges -More feedback. We are doing user feedback interviews and still offering option points for feedback (see help request: https://os.platformstud.io/guild/help_requests/15-minute-user-feedback-interview-for-ethically) Asks -Please download, provide feedback, and share -Introduction to environmentally focused non-profits - We think there is an opportunity to amplify their mission by amplifying Ethically. Help request on Platform. -Introduction to any marketing departments within companies. We would love to learn about their sustainability initiatives. Help request on Platform Recognition - Lissette for making an introduction to a consulting group that sustainability initiatives internally that Ethically may be able to support Until next time, Jada

Jada Mclean (founder-in-residence) • 2 months ago •

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Hello All - Back again for a quick update. We have gotten great feedback from users and we are considering all of it as we implement updates. This week you can expect to see some case studies on companies and further updates to our alternatives. Our objective is to drive installs and feedback. Wins -We have had 129 installs. Our next milestone is 500. Let’s see how quickly we can get there... -Our current power user is using Ethically twice a week and 3 times in a day -We are learning where our user may be hanging out online through interviews so we will be exploring marketing on Quora and Vox. Vox is an interesting one because a user mentioned that between Vox and Netflix documentaries she was able to build awareness and then the motivation to act but didn’t know how Challenges -At this stage, feedback is very valuable. We are doing user feedback interviews and still offering option points for feedback (see help request: https://os.platformstud.io/guild/help_requests/15-minute-user-feedback-interview-for-ethically) Asks -Please download, provide feedback, and share -Social sharing is now a function within the extension! Let us know how you’d like for this feature to be enhanced. -Introduction to environmentally focused non-profits - We think there is an opportunity to amplify their mission by amplifying Ethically Recognition -Francis Kim for always providing feedback! Power user. -Jeff McFadden, Dave Shefferman, David Boneparth, Garret Dunham and Jack Minson for responding to our prior help requests. Appreciate your support!