Suggested by Jiwon Baik 5 months ago

1. Stress of Buying a Home

Unmet Need:

• Homebuyers experience psychological and financial stress caused by complex procedures and the unpredictability of time and costs in the homebuying process.

Pain Points:

1. Complex Procedures:
2. Loan approvals, contract signing, and legal documentation lead to significant time and energy consumption.
3. Unpredictable Timeframes:
4. The process of finding and closing on a home often takes longer than anticipated.
5. Unpredictable Costs:
6. Hidden expenses (e.g., maintenance fees, taxes, closing costs) and unexpected financial demands frequently result in budget overruns.
7. Lack of Information:
8. Difficulty in accessing reliable market data and property details.
9. Limited tools to compare quality, location, and features effectively.

2. Stress of Building a Home

Unmet Need:

• Building a home involves stressful complexities in design, construction, and budget management, compounded by difficulties in predicting timelines and costs.

Pain Points:

1. Complex Processes:
2. Inefficiencies in coordinating design, permitting, material procurement, and construction.
3. Unpredictable Timeframes:
4. Delays caused by weather, labor shortages, and supply chain disruptions.
5. Unpredictable Budgets:
6. Escalating material costs, unexpected construction needs, and scope changes frequently exceed initial budgets.
7. Disconnection Between Design and Construction:
8. Misalignments between initial designs and actual construction lead to costly modifications and delays.

Shifting Housing Market:

• Rising home prices and fluctuating interest rates have increased uncertainty and stress for both buyers and builders.

Remote Work Expansion:

• Remote work has made flexibility in housing a top priority for younger generations, yet the current housing market fails to address their need for stability.

Advancements in Technology:

• Tools like BIM, AR/VR, and AI-driven design platforms can simplify complex processes and provide greater predictability in timeframes and costs.

Evolving Generational Needs:

• Millennials and Gen Z expect fast, transparent processes and personalized experiences, and businesses that fail to meet these expectations risk losing relevance in the market.