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global brands breaking into the US market have no resources

Suggested by Molly Hanten over 3 years ago

To be a global brand, you need to be in the US. The US retail market represents a massive opportunity for brands from global destinations. The US success that massive, well-funded brands like Ganni, Farm Rio, and Sezane have achieved has set a high standard for other brands with sights set on global expansion. Unfortunately, this level of success has been unachievable for most, due to lack of resources. Consumers are also flocking to these global brands, but there is a lack.

alarm Why Now?

Brand start-ups globally have increased by 50% compared to the previous five in the last three years. People have left their jobs to start their own brands, yet there is no mass retailer assisting them. Additionally, consumers are buying brands from outside the US at a 38% higher rate than US-based brands.

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over 3 years ago

Product Manager @ Zoom

Interesting. I worked for a boutique consulting firm that helped companies from Israel do business in the USA. There is definitely a need to help companies translate their domestic wins into transnational success. In the USA, there are government-funded resources and grants available for companies who want to export products and services that can subsidize 50% of export initialization costs.

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comment  Alex Paiuk commented • over 3 years ago
emoji_people  Karen Needel is interested in selling / marketing global brands breaking into the US market have no resources • over 3 years ago
emoji_people  Karen Needel is interested in providing expertise to address global brands breaking into the US market have no resources • over 3 years ago
lightbulb_outline  Molly Hanten suggested that we solve global brands breaking into the US market have no resources • over 3 years ago
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