global brands breaking into the US market have no resources
Suggested by 
Molly Hanten
over 3 years ago
To be a global brand, you need to be in the US. The US retail market represents a massive opportunity for brands from global destinations. The US success that massive, well-funded brands like Ganni, Farm Rio, and Sezane have achieved has set a high standard for other brands with sights set on global expansion. Unfortunately, this level of success has been unachievable for most, due to lack of resources. Consumers are also flocking to these global brands, but there is a lack.
Brand start-ups globally have increased by 50% compared to the previous five in the last three years. People have left their jobs to start their own brands, yet there is no mass retailer assisting them. Additionally, consumers are buying brands from outside the US at a 38% higher rate than US-based brands.
Product Manager @ Zoom
Interesting. I worked for a boutique consulting firm that helped companies from Israel do business in the USA. There is definitely a need to help companies translate their domestic wins into transnational success. In the USA, there are government-funded resources and grants available for companies who want to export products and services that can subsidize 50% of export initialization costs.