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Lack of Local Market Research for Restaurants

Suggested by Joel Salinger almost 4 years ago

There is a lack of local market research tools for the restaurant industry. Restauranteurs rely on DIY tools such as visiting competitors, scanning social media, creating their own surveys, etc. Many startup restaurants are actually doomed from the outset because of incomplete local market research. There is a need to for an easy accessible, comprehensive local market research tool.

A secondary issue is the economics of the food delivery model is unsustainable for restaurants. Delivery used to be seen as additional "tables" but they have now grown into substitute "tables." The normal costs incurred by the restaurant in addition to the costs associated with delivery (delivery platform fees, driver fees, etc.) result in a net loss for these "tables." The increasing popularity of food delivery has decreased in-restaurant dining. Restaurants need a solution that will bring profitable diners back into the restaurant.

2)

alarm Why Now?

The restaurant industry has historically always been one of the most difficult small businesses to succeed in. The failure rates are extremely high. Failure reasons include insufficient market research - poor location choice, not understanding the competitive landscape, not knowing customer base, etc. And then COVID accelerated the trend of declining in-restaurant dining. Restaurants are not at pre-pandemic levels, especially in urban areas. An effective market research tool is needed.

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over 3 years ago

Founder & CEO at OnlineBar @ OnlineBar

Hi Joel, I'm a bit late to notice what you have proposed for restaurants. We have developed a platform that aims to bring foot traffic back to brick and mortar - the initial MVP was focused on restaurants, and we have transitioned our model toward bars and any corner shop, bodega, brick and mortar that sells alcohol. We intertwine marketing for branded products (digital deals and promos) with redemption on-premise at the brick and mortar place. Let's chat

almost 4 years ago

Senior Data Analytics Manager @ Platform Venture Studio

To play devil's advocate here, is "combatting the decline" the right language to use? It may be that we need to strike a new balance between in-restaurant dining options and delivery dining options. That would lead to a question a long the lines of "how can restauranteurs rethink the business model to balance delivery/in-person profitably?"


I do like the second thought here.

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how_to_reg  Burdoc Nisson followed Lack of Local Market Research for Restaurants • almost 3 years ago
how_to_reg  Bianca Swidler followed Lack of Local Market Research for Restaurants • over 3 years ago
comment  Anca Burke commented • over 3 years ago
how_to_reg  Micki Seibel followed Lack of Local Market Research for Restaurants • over 3 years ago
how_to_reg  Brett Wischow followed Lack of Local Market Research for Restaurants • almost 4 years ago
comment  Phil Drexler commented • almost 4 years ago
how_to_reg  Francis Kim followed Lack of Local Market Research for Restaurants • almost 4 years ago
emoji_people  Francis Kim is interested in providing expertise to address Lack of Local Market Research for Restaurants • almost 4 years ago
favorite  Jeremy Burton liked Lack of Local Market Research for Restaurants • almost 4 years ago
supervisor_account  Jeremy Burton recommended Francis Kim to consider providing expertise to address Lack of Local Market Research for Restaurants • almost 4 years ago
how_to_reg  Joel Salinger followed Lack of Local Market Research for Restaurants • almost 4 years ago
lightbulb_outline  Joel Salinger suggested that we solve Lack of Local Market Research for Restaurants • almost 4 years ago
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