Open to participants of all ages and abilities, The Dog Mile features five different heats ranging from a leisurely family walk to a competitive elite race certified by The Dog Mile Championship Series.

THE DOG MILE PLATFORM:

• Event Website: Dedicated event page on www.thedogmile.com
• Event Registration System: Handles registration payments, liability waivers, merchandise, sponsor activations and more
• Marketing Templates: Social Marketing assets, Signs, Banners, Emails,
• Marketing Partner Revenue: Affiliate model where Partners receive a share of revenue from the registrations they drive.
• Race Logistics: Venue Contracts, Insurance, Race Heat Management, Timing System, Volunteer Management
• Post-Race Community: Dedicated social network for participants, Race Leaderboard
• Financial Settlements: The Dog Mile events will charge registration fees for participation with additional revenue from Sponsorships and Marketing Partner support.
• If an event generates profits:
• 33% will go to Marketing Partners allocated by percent of participants registered
• 33% will go to a designated Community Non-Profit
• 33% will go to The Dog Mile

In 2020, 45% of households owned dogs, up from 38% at year-end 2016. The population of pet dogs was estimated to be between 83.7 million and 88.9 million last year, up 9%-16% from year-end 2016. In 2020, 26% of households owned cats, up from 25% at year-end 2016, and the population of pet cats was estimated to be between 60 million and 61.9 million last year, compared with 58.4 million five years ago.

The Santa Barbara State Street mile launched the Dog Mile in 2014 which has turned it into an amazing community event. https://www.statestreetmile.com/

The global pet care market size was estimated at USD 150.67 billion in 2021 and is expected to reach USD 159.10 billion in 2022.