Effective June 1, the price of Peloton's all-access subscription plan in the United States will go up to $44 per month, from $39.
www.cnbc.com
• shared by 
Tim Connors
in #Platform Venture Studio
•
about 2 years ago
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Founder, MD @ PivotNorth Capital
Partner and Chief Design Officer @ Platform Venture Studio
they've been struggling for a bit, right? kinda desperately trying new strategies from what i've read
Founder, MD @ PivotNorth Capital
indeed. tough year. https://www.google.com/finance/quote/PTON:NASDAQ?window=1Y
Chief Growth Officer @ Platform Venture Studio
will be a good test to see if investors value unit economics or subscription revenue more
Founder, MD @ PivotNorth Capital
suspect they have a bunch of cash sucked up in excess bikes they aren't selling so he is trying to free up cash and hope they can get good attach rate on new subscriptions. strange they kept the price low if you don't have their bike, I'd have thought they'd want to encourage those folks to get the bike vs make the price difference even bigger.
Co-Managing Director @ Notre Dame Venture Capital
I agree, possibly a last desperate push to shift excess inventory before coming lawsuits over TreadX hurt consumer demand for equipment further?