Effective June 1, the price of Peloton's all-access subscription plan in the United States will go up to $44 per month, from $39.
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6 months ago
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they've been struggling for a bit, right? kinda desperately trying new strategies from what i've read
indeed. tough year. https://www.google.com/finance/quote/PTON:NASDAQ?window=1Y
Head of Growth @ Platform Venture Studio
will be a good test to see if investors value unit economics or subscription revenue more
suspect they have a bunch of cash sucked up in excess bikes they aren't selling so he is trying to free up cash and hope they can get good attach rate on new subscriptions. strange they kept the price low if you don't have their bike, I'd have thought they'd want to encourage those folks to get the bike vs make the price difference even bigger.
IDEA Centre Fellow at University of Notre Dame
I agree, possibly a last desperate push to shift excess inventory before coming lawsuits over TreadX hurt consumer demand for equipment further?
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