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The D'Amelio family, including TikTok stars Charli D'Amelio and sister Dixie, are formalizing their investments in startups with a new VC fund, 444 Capital.
techcrunch.com
• shared by 
Tim Connors
in #Platform Venture Studio
•
almost 4 years ago
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Builder of Beautiful Things
Wow, I don't know why I feel like this great divide between the VC world and consumers is narrowing faster each passing day. I think this move by Influencers is going to tap into and jump-start consumer-driven innovation big time! Examples, Step and Facetune, super popular.
I really dig this part: The D’Amelio family said the fund will have a particular focus on women- and minority-led startups...“Our family wants to help a new generation of female and minority entrepreneurs build great companies. We hope to play a growing role in leveling the startup playing field over time,” 👏
Founder, MD @ PivotNorth Capital
indeed. especially in a world where facebook CACs are more expensive now. "c2c" needs to emerge as a key category with influencers/affiliates/etc..
Founder, MD @ PivotNorth Capital
Builder of Beautiful Things
🤯💯