In 2020, a year when Robinhood added 7.4 million net funded accounts, it spent $186 million on marketing—or $25 per account. In the latest quarter, it spent $44 million on marketing, or about $147 per net new account.
User growth numbers had made up for the company’s other shortcomings, including the fact that most of its customers had very small balances, with a median balance of $240 as of last February.
Founder, MD @ PivotNorth Capital
Founder, MD @ PivotNorth Capital
User growth numbers had made up for the company’s other shortcomings, including the fact that most of its customers had very small balances, with a median balance of $240 as of last February.
Founder, MD @ PivotNorth Capital
pretty ugly unit economics
CEO | Founder | Managing Partner @ Platform Venture Studio
I imagine going to get an order of magnitude worse with this latest market downturn. A whole generation has gotten used to the market always going up.
Founder, MD @ PivotNorth Capital
indeed.