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Unit Economics

A Guide to Marketplaces: Third Edition - Version One

We’re thrilled to announce the third edition of “A Guide to Marketplaces.” We published our first edition five years ago and the second nearly three years ago. So much has changed since then – from the rise of B2B marketplaces to new crypto-native platforms.  Even as we explore emerging sectors like climate and crypto, we […]

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Marcelino Pantoja founder-in-residence
over 2 years ago

Founder-in-Residence @ Platform Venture Studio

If you are a startup founder, guides like these are freely available:

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If you are building a marketplace startup, these are the tools to use:

Marcelino Pantoja founder-in-residence
over 2 years ago

Founder-in-Residence @ Platform Venture Studio

Version One Ventures published the third edition of their Guide to Marketplaces.

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"Marketplaces are tough to build. But once they reach liquidity, they can be even tougher to kill.

Some of the most truly revolutionary companies born over the past decades have been marketplace companies, and we believe there’s a lot of room for new entrants. Some of the world’s next billion dollar unicorns will be marketplace startups.

Buying and selling is an integral part of daily life, and there’s still great opportunity for innovation in new verticals, models, and monetization strategies."

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