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Unit Economics

How Big Tech got so big: Hundreds of acquisitions

For decades Amazon, Apple, Facebook, and Google gobbled up their competition to become behemoths of the tech industry, which has drawn attention from Congressional leaders and other critics who claim they’ve stifled innovation in the industry.

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Marcelino Pantoja founder-in-residence
over 2 years ago

Founder-in-Residence @ Platform Venture Studio

Apple acquisitions:

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Amazon acquisitions:

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Google acquisitions:

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Facebook acquisitions:

Marcelino Pantoja founder-in-residence
over 2 years ago

Founder-in-Residence @ Platform Venture Studio

A history of acquisitions:

Marcelino Pantoja founder-in-residence
over 2 years ago

Founder-in-Residence @ Platform Venture Studio

That's what startups (and large tech companies) do: first they find product-market fit and then they scale. Growth is in their DNA.

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"Amazon, Apple, Facebook and Google — known as the Big 4 — now dominate many facets of our lives. But they didn’t get there alone. They acquired hundreds of companies over decades to propel them to become some of the most powerful tech behemoths in the world.

They all followed a similar pattern. First, they became dominant in their original business, like e-commerce for Amazon and search for Google. Then they grew tentacles, making acquisitions in new sectors to add revenue streams and outflank competitors."

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Follow me on:

LinkedIn - https://www.linkedin.com/posts/marcelinopantoja_amazon-apple-facebook-and-google-known-activity-6822335019260928000-3bq0

Twitter - https://twitter.com/marcepntoja/status/1416574145123418118