Co-living Matching for Home Owners
About CoLife
In the last 50 years, home sizes in the US have nearly doubled, yet the housing supply is growing at half the pace that it was 50 years ago. This has caused housing prices and rent to skyrocket. At the same time, isolation is now considered America’s most significant health risk.
CoLife aims to solve both by making coliving safe, easy, and affordable. We match homeowners with live-in renters based on mutual values and interests. CoLife enables homeowners to offer renters a home up to 75% lower than the market rate and helps solve isolation by bringing people together.
About the Role
In this crucial position, you will serve as the primary conduit for engaging with homeowners and renters who may have limited knowledge of CoLife's offerings through various social media platforms. Your role demands the ability to navigate online spaces, identify potential customers, discern their specific requirements, and enlighten them about the value CoLife provides. Additionally, you'll need to skillfully assess the origin of comments, respond appropriately, and propose effective solutions. To effectively connect with users, an in-depth understanding of the CoLife brand and its services is essential, coupled with the capacity to educate users about our offerings.
The primary objective of this role is to boost sign-ups, specifically completed applications, for CoLife by executing marketing strategies across five major platforms: Email, Facebook, Craigslist, NextDoor, and LinkedIn. Your focus will encompass three target markets: Atlanta, Charlotte, and Charleston.
Responsibilities
Your responsibilities will encompass managing key channels for both organic and paid growth within our existing markets, including:
1. Craigslist Posting and Outreach
Regularly post and engage on Craigslist
Respond promptly to inquiries from interested homeowners and renters
Maintain active Craigslist logins for posting
Ensure a consistent flow of daily postings
Explore innovative approaches to maximize results
2. Email Marketing
Build targeted email lists for lead generation
Monitor how many emails are being sent monthly
Develop and execute email outreach campaigns
Distribute a weekly email showcasing available properties
Continually experiment with new email marketing strategies
3. Facebook Posting and Outreach
Manage CoLife's presence on Facebook and relevant housing groups
Identify and engage with new marketing groups
Boost posts from the CoLife page
Continuously explore fresh tactics for Facebook outreach
4. NextDoor Posting and Outreach
Publish a CoLife post weekly on NextDoor
Ensure reposting throughout the week
Enhance and expand our presence on NextDoor
5. LinkedIn
Create and execute outreach campaigns on LinkedIn
Responsively engage with interested users
Establish and manage LinkedIn accounts as needed
Innovate and experiment with novel LinkedIn strategies
General Responsibilities
Maintain a consistent month-over-month increase in user sign-ups within our established markets
Oversee a team of virtual workers
Establish and maintain robust tracking mechanisms for each growth avenue
Continuously enhance and optimize the systems you manage
Roll out diverse marketing campaigns across the aforementioned platforms
Aim for a 15% month-over-month growth rate in user sign-ups, with the goal of reaching 30% as experience accumulates
Requirements for Success
Drive both renter and homeowner sign-ups
Exhibit high responsiveness in interactions
Possess strong skills in educating others about a new brand or product offering
Benefits & Perks
Competitive salary commensurate with experience
Stock options in CoLife
Opportunity to join a fast-growing startup and help shape and establish the company culture
Competitive health benefits
CoLife is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees
$30,000 - $35,000 a year
this is a full-time position.
I am interested in this position. I am currently the Regional Program Director for an affordable housing trust fund in the Lowcountry. I can be reached at brad.mole77@gmail.com