I help companies understand industry trends, growth opportunities and their competitive landscape so they can take advantage of opportunities, gain competitive advantage and build strategies for long term success.

I have more than 10 years experience in market research, which comes from working at a consulting firm in San Francisco, Investment Banks, and with Ex-Bain and McKinsey consultants that have started their own consulting firms.

What I am most proud of?
Helping 2 companies prepare for IPO, one in the software industry the other in the Steel industry, Working with VC and PE firms on commercial due diligence to help them make better investments, and working with too many startups to count, on opportunity sizing, customer insight, go to market strategies and evaluating their competitive landscapes to ensure their success.

These are some questions I can help your company answer;
What is the size of and growth of our market?
Are there attractive customer segments that our company should go after?
How much strong competition is there in our market?
Is our product well positioned for our target segments?
Are we making full use of the best distribution channels for our product?
Should we invest in this company?
Are their companies we can partner with?

I can help your company answer these questions with these services which take 1-4 weeks depending on the work involved;
Market opportunity sizing
Commercial Diligence
Market Research & Competitive Analysis
Customer Insights & Primary Research
Go to market strategies

How I answer these questions;
Analysis using the BEST data available
Primary research/ expert interviews/ voice of customer research

If you have a project in mind reach out to me, I can provide a free scoping that would outline all the questions your project would answer and I can get an opportunity to show you samples of my work.

I’d love to hear what research problems you’re up against currently and offer some solutions. If you are interested in learning more, click the link below to schedule a time to speak with me.

https://calendly.com/vivianpeters55/15min
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