Expert catalyst, consensus builder, and storyteller helping startups and scale-ups differentiate and scale.

I lead product marketing and brand strategy for SaaS companies. Working directly with both C-Suites and Product teams, I help companies shape and change perceptions through a combination of the right words and the right visuals. I’m passionate about helping companies carve out their niches in saturated markets - most recently I helped a new venture capital firm come to life in 4 months and raise their first $22M in 10 days.

My favorite part of the work is the big-picture-creative-problem-solving-visionary-critical-thinking: throwing out the “what ifs,” connecting dots, and rallying teams around the right ideas. I love operating in, and learning from, the “messy middle,” as well as identifying the north star that leads teams out of it. I've worked with startups, scale-ups, and enterprises, mostly in the B2B and B2C SaaS spaces, across a dozen+ verticals including Healthcare, Manufacturing Tech, EdTech, Data Analytics, HR & Recruiting, Cybersecurity, Energy, AI, and VC firms.