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Brian Goffman

AP/GM and Co-Leader, Software Excellence @ McKinsey; former VP @ LinkedIn, Samsung, McKinsey & Company

Roles: Founder Subject Matter Expert Investor Founder Coach

Expertise: Product Sales / Bizdev

I'm a product and go-to-market leader with general management, product management, growth marketing and sales experience in rapidly-scaling organizations.

I currently co-lead the rapidly-growing engineering and product excellence practice at McKinsey & Company. Earlier, I had full P&L responsibility for a cross-functional product and solutions team serving sales and marketing clients.

Prior to McKinsey, I led the cross-functional platform team at SmartThings, a home automation pioneer, through its acquisition by Samsung. Prior to SmartThings, I was an operating partner at Technology Crossover Ventures, a $10B growth-stage venture capital firm. At TCV, I worked with the firm's portfolio companies and evaluated investments in SaaS and consumer Internet.

Prior to TCV, I led the global business marketing team at LinkedIn across Talent Solutions, Marketing Solutions, and Sales Solutions, to more than $3B in revenue. Earlier, I was CEO and Co-Founder of Optify, a pioneer in hosted, easy-to-use marketing automation software. Optify was acquired by Marketo, now Adobe (ADBE).

Before starting Optify, I was a product manager in the Skype for Business group at Microsoft, the company's first subscription service, and a member of the launch team for Office 365. I started my career at McKinsey. I'm an active media and startup investor, board member and advisor.

Specialties: product management, SaaS, growth hacking, digital media, online advertising, general management, corporate development, product development, business operations, strategy, product marketing.

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