I’m a trusted consultant, and hands-on executor to early-stage startups, for whom I provide wide-ranging services in branding, marketing, and GTM strategy. I’ve launched, scaled, or pivoted numerous brands through my work as both a consultant and a startup executive.

After cutting my teeth in the NYC agency world, I led my own creative agency for 15 years, with an industry-spanning client roster that included Burt’s Bees, Inspirato, WheelsUp, Excel Sports, Eleven James, Blade, Planned Parenthood, Louis Jadot, and numerous high-growth, venture-backed startups. In 2019 I joined series B health-tech platform Zeel, elevating its brand from mass-market MVP to luxury wellness, later helping pivot and expand its national footprint into clinical care.

After 6 years on Zeel’s executive team, I departed to launch Intelligentsia, a scale-on-demand consultancy serving early-stage startups in health-tech, wellness, fitness, real estate, hospitality, and marketplace/membership businesses. My expertise spans DTC, B2B, and B2B2C/hybrid models.

KEY SERVICES: Brand identity & strategy, digital marketing, GTM strategy, network building & activation, customer journey & lifecycle marketing, strategic creative direction, content development, integrated brand & product marketing.