Suggested by 
Eric Dahler
about 2 years ago
Currently there is very little incentive for consumers to purchase brands / products that are not circular and in doing so live a healthier more sustainable / regenerative lifestyle. There is also a lack of incentive for brands to be accountable to the Planet and to a regenerative society as they are not being called out for their single-use plastic and other non-circular products / packaging. They make profits selling thousands of item x and may use “recycled” materials in their packaging but that product still ends up in the ocean, landfilled or burned. Plastic pollution is blanketing the world and is now in all of our bodies, in the air, water, most seafood, clothing, etc etc. Yet we keep purchasing the products which result in this pollution poisoning of our world so Big Food and Big Oil and Big Chemical and Big Water and Big Plastic can keep making billions.
With this enormous problem There is an enormous market opportunity with lots of solutions in process but nothing we have seen that addresses the core issue and driver which is consumer lifestyle, consumer incentive and brand incentive / accountability.
AI for Good / Virtuous Cycle Ecosystem / Goodwill Currency / Challenge Platform / Sustainable Lifestyle
The planet is dying and people are beginning to actually care
Are you interested in addressing this Unmet Need?
Founder, Chief Executive Officer @ Alton Veridian Inc.
The other day, I was looking for trash bags. You know, just trash bags that were biodegradable. I found some. It wasn't exactly easy to purchase them. And I got interrupted, Next thing I know I am at the store, I still need garbage bags. I buy the ones destroying the planet from the big brands. I'm not alone, but I contend that it is far easier to incentivize people toward something than incentivize them to reject something. Maybe it is just semantics.
One thought (of many) I have had is to pay people for making sustainable decisions - this plays into my belief that AI will come for capitalism and we better have an economic model that doesn't thrive on redundancy and waste in place to deal with that. As counter-point I do believe in faith of fear, but I share the OPs sense of urgency.
Paying people with fiat is unlikely; ergo, this sounds like a mission of the DeFi flavor. I am not an expert in DeFi or Web3 economics, but I tend to believe that it is the right tool in the toolbox for this challenge, if delivered in a flavor the SEC finds acceptable. How would that work - it's complicated and would require smarty people but what separates a sustainable token from a CO2 generating POS is in the "Proofing" - so rather than gobbling GPUs to solve random useless math, the proofing could be in the production and consumption of products/services with a viable circularity score (higher that score the more tokens the proof is worth). What happens to all the tokens minted using this funtastic idea? Other than buying abstract NFT art, I have no idea. . . back to the smarty people. I purchased the TLD: Dare2DeFi.me to earmark this concept. The tokens could be called Dare2 . . . as in, dare to save the planet, dare to make the world a better place. Fun, right? Gotta compete with the cat videos. . .