Brands do not have access to offline customer data

Suggested by ilker delen over 3 years ago

Even in today's digital world, 70% of retail sales still come from physical stores, and 50% of retail sales are made during the holiday season when customer mobility is high. Many of the sales are gifts, so buyers are not the ones using the products.

Customer data on who uses their products, where they use them, and how they use them is not available to brands.

Brands could benefit from a post-product life cycle platform that connects them with their actual users. How do you feel about this?

after covid retail brands finally realized that they need to invest more in digital transformation and effective usage of customer data needs to go beyond online sales.