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An ultra simple car (think 1955 Studebaker), incredibly durable and economical for populations lacking access to transportation in the most challenging environments / societies. Access to reliable, durable transportation = opportunity.

Suggested by SJ Scott Jessup for Unmet Needs on Jul 13, 2021

Upvoted by BH Brenda Hattery Patrick CarrollJW Jason WienerNK Nic KrugerEo Elijah ogbonniaCG Celena Green


3 months ago

What's Next @ Various Startups

There are a ton of ultra cheap neighborhood EV's produced in China. While they aren't ultra durable, they are super cheap. If you're thinking about ultra simple cars, think about the green space between a full size car and a motorcycle. Lots of interesting stuff going on in that area.

On the micromobility side, the Ola scooter is a potential Honda super cub successor.

5 months ago

Brand & Strategy Consultant @ DBH Consulting

The initial business plan for Tata Motors was to provide a dirt cheap ultra simple "first car" in India. I don't know that they ever did it but it was a great idea/plan.

Ownership of such a vehicle isn't the only way to provide access to transportation -- supporting some form of community-based transportation cooperative might be a better way to achieve the goal of enhanced access to transportation where it is really needed.

Jeremy Burton core team
5 months ago

CEO / Founder @ Platform

Good point on not needing ownership, @Brenda Hattery - there are many choices for renting/leasing/sharing.

Jeremy Burton core team
6 months ago

CEO / Founder @ Platform

I like this and I think that EVs present the opportunity to build vehicles that are much more modular.