1. Entrepreneurs use spreadsheets all the time, but most are not good at it. The process of building a financial model, much less having decision-ready data once the business is up and running, is tedious. 2. Product managers in medium enterprises must present financials to management and show the potential ROI to win approval for new products. Putting together these financials is a tedious spreadsheet process. Each product manager formats their financials differently. The abundance of non-uniform financials leads to chaotic collaborations. 3. Small businesses (e.g. bakeries) fret over the capital resources to get off the ground and run smoothly. After hours in the spreadsheet, confirming where investment is needed most for growth hinges on questioning the same assumptions repeatedly. Imagine a software platform where a user inputs data and gets beautiful reports/charts instantly. Such reports/charts can be of the breakeven point, burn rate, and capital requirements. Further, the software compares inputted financials to the industry and projects realistic scenarios. In other words, the software makes decision-ready financials available. In addition, collaboration can be seamless across organizational layers. Imagine a software platform where a user connects their bank account/customer data sources and gets recommendations for marketing, sales, and product spends instantly. Such recommendations are based on years of financial data from publicly traded companies, giving the powers of fortune 500 companies for SMB scale.