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PlatformOS

DeckSend

Unit Economics

Bring Back The Mile

lightbulb Proposed as an existing solution to Turnkey Community Building Event Franchise

No running distance, or field event for that matter, has the history, the enduring appeal, the “magic” of the Mile. The Mile, like the 100 meters and the marathon, is a running event that most Americans know something about or have a general feeling for, and thus, there is a built-in awareness of and audience for the Mile.

In America, the Mile – lower and upper case – is deeply embedded in our culture and history. We are one of the few countries in the world that still uses the mile as a distance measurement, and thus, as a centuries old result, Americans think, speak and relate in miles not kilometers (“How many miles did you run today?”, “I averaged five-minute miles in my race”, etc.). In short, Americans "get" the Mile not the 1500 meters.

In addition, per recent studies, the Mile is the ideal fitness distance for everybody, regardless of age or ability.


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Alan Rakov

Sep 28, 2022

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