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 Progress

PlatformOS is in Stage 3: Validation

info_outline In Stage 3, we are building an MVP, driving initial user growth, rapidly iterating based on user feedback, and tracking unit economics and other KPIs.

 The Unmet Need

How do we empower our network to collaboratively uncover and validate unmet needs, and build and fund solutions?

groups People

group_work Contributors:  Jeremy Burton Lissette AriasRyan WigglesworthBrennan CheungPG Peter GianniniNE Nikita ElkinGC Grace ConnorsLG Luciano GianniniJS Jack Stacey

follow_the_signs Followers:  Jeremy Burton Lissette AriasAB Adam BilderseeMP Michael PatockHG Herb GibsonFH Frank HaubenDM Daniel MuletBP Brian Plamondon Neil KamathMP Michael PanesisMC Madhu Chamarty Andrew PembertonMS Michael ShahriariCK Chris KoehlerFM Frank MastronuzziEC Evan ClaudeanosSN Sarfraz NawazSS Shaun StylesBG Bill GodwinDS Douglas SchrierLD Lara DruyanMP Michael PearlOE Omar El-AyatJW Jules WalkerBT Brian TietjeBD Brendan DalyAC Anurag ChandraPO Peter OstrowDS Damon SchechterPD Purandar DasAH Andy HunnMM Mark McNeelyPL Patrick LightbodyBS Barry SolomonNK Nic KrugerRK Rachel KlinkatsisLC Lihan ChenAS Artem SkripkaKM Kshitij MaheshwariKB Kees BriggsKH Kelsey HadenRK Rob KinyonJK Josh KlahrWW William WaddingtonEL Eunnice LeeCJ Chris JohnsonCP Cuong PhamAN Amanda NobilJL Jim LiouMN Mark NelsonJV Jennifer VescioJR John RizzoNW Norman WinarskyCA Carol AlexanderJT John TurnerNF Natalie FoleyMR Maureen Rinkunas Merrick ClarkJM Jack McMackinFK Francis Kim Brett WischowJM Jeff McFaddenJB Jean-Paul BonjourFW Felipe WitchgerHT Hillary Tyree Ron DeAngelisSM Sean MurphyAG Angie GrimmCP Cindy Padnos Joe QueenanMK Mike KellyOI Osayi IgharoPC Philippe CasesPB Phil BoyerJM Jonathan MurphyPM Phil MorettiniGM Gus MattammalAG Amy GuarinoBP Ben PriceMA Marc AverittJH John HenryJC John CeccioKM Kevin McQuillanRR Roger RossRB Russell BrooksSJ Scott JessupSE Shelly ElliottAE Antonio Espinosa Patrick CarrollDH David HannesEW Eckart Waltherrr rkreager@nd.edu rkreager@nd.eduTU Terence UngerdW david@motivate.vc WielandCF Colleen ForakerCR Charles RussellBC Bill ColleranJM John MarcantonioCR Charles RupprechtJF Joshua FrancisJW Jason WhitneyCG Carlin GettliffeAL Alexa LodenquaiDK David KennedyMB Matt BaumelJK John KennedyCB Charley BernoJM Jim McVeighDC Daniel ChewMM Medhusudan MenonPB Patrick BlandfordRS Rob SheehyDB Dave BoucreeSA Shawne AshtonNS Neil ShahCC Chris ChesebroCN Carmine NapolitanoBH Brenda HatteryES Emma SunGC Gert ChristenMD Mairead DunneCG Celena GreenTH Tom HigleyGS Ginna SantyLC Lerk-Ling ChangTH Theo HaugenNV Nathan VanNortwickDP Dilip PillaipakamJL Jack LooneyTL TL LimSS Steven SchkolneMH Margot HughanGE Griffin EatonSJ Scott JensonHP Herb PaarJB Jeff BalagurasAM Abhishek Mishra Rilwan LawalSP Stephanie PalmeriLG Luciano GianniniDC Doug ColvardGK Georgi KatanovNA Nitin AhujaER Earl RennisonMJ Matt Jessen-HowardCA Chukwuemeka AmadiBC Bruce CarothersJD Jordan Divecha John WallerES Erik SieglerRS Rachel StarSB Salem BagamiEF Elianne FaberDB Dave BurrillHD Hannah DopicoAW Alec WrightEo Elijah ogbonniaCM Chris MacOmberSG Steve GrossSC Sandra Cavanaugh Laura MurdockJS Jim SmithBW Brian Witlin Claire Hernandez Matthew CFASP Samidh Patel Raphael Etaredafe John Fees Andrew Hofing Jeron Peoples Navin SeeterramCM CLAUDIUS MBEMBA Burak Eryilmaz Claudius Mbemba Daniel Weinmann Anthony Whitaker Tanya Smith Michael Kane Eric Archambault

 News
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In addition to the updates coming automatically to your inboxes from PlatformOS, I wanted to share a few more updates from last week and some todo items for this coming week: Done last week: - fundraising pages on PlatformOS are live and investor list building is done. This should massively accelerate the fundraising process for Platform companies - various improvements to the flow for Help Requests are live - more Guild building and improvements in the onboarding flow based on A/B testing, plus more follow-up emails - Ethically Platform Inc now exists as a separate legal entity and has its own bank account. - We verbally finalized deal terms with Outliant, an outsourced development organization which we are testing co-developing Platform companies with. This will be an interesting experiment. Some items for this week: - I am leading a panel at a Family Offices event which will hopefully be a segue way into introducing family offices to Platform - we are finalizing terms with another founder team to join Platform - we are prepping Ethically for a meeting with the Chief Sustainability Officer at Nike - we have two new interns starting next week and we want to make sure they hit the ground running - we say goodbye to Nicole Lee, who has been a design intern for the spring semester. We will miss you!
May the Fourth be with you everyone! Wins: -Started driving more traffic towards Ethically. We're still using mostly non-paid channels, but are experimenting with a few different paid channels as well to test click through rates. -Grew our core guild to over 200 builders and investors. -Brought on our first Founder Associate, @Iesha! Challenges: -Tracking referrals seamlessly for extension downloads (as opposed to form sign ups, etc.). We have a solution now, but boy, is it ever hacky. -Cold emails are not driving great traction/clicks so far. Asks: -Join our State of the Platform Union session on Thursday night at 5 PM Pacific. JB will be going through some pretty big updates since our last session. We'll be hosting it on Twitter Spaces, link will be posted on Thursday. If you want to RSVP, you can do so here: https://www.eventbrite.com/e/state-of-the-platform-union-tickets-153555912869. -Download Ethically and provide feedback. You can download here: https://bit.ly/32as1eL Recognition: -Big shoutout to Kirk Kirschenbauer and Dawn Nguyen for helping us out editing blog posts for Ethically! -Thanks to everyone who provided feedback for Ethically so far and earned equity along the way!
Hi everyone! Hope everyone got through the midpoint of the week alright. It was a busy week at Platform so I'll dive right in. Update: JB and I continued sending out more guild invitations last week and have gotten a lot of positive response so far. We'll have some new members of the Platform family on here moving forward! We had some great meetings with the team from Mogl and VC ETF, and are pushing forward on a lot of different fronts. Wins: -We had a huge win last week in pushing forward a major update with Ethically. This made us comfortable enough to start hitting the gas a bit more on growth. We're still looking for user feedback! -Made some good progress on creative production for pinterest. -Made some headway on building out a referral mechanism for Ethically -Had several great meetings with new guild members! -We saw a lot more engagement on the Guild slack community which was great! Keep it up! Challenges: -Need to host more guild events. -Figuring out the right referral software for Ethically. Asks: -What do you want to get out of the Guild? What would make you check Platform on a daily/weekly basis? -Download Ethically and provide feedback. You can download here: https://bit.ly/32as1eL Recognition: -Welcome to all of our new guild members! Make sure you join the slack https://join.slack.com/t/platformventurestudio/shared_invite/zt-ojn6rvtj-gy2rwDcpQTTuEfoG6uaSLw
Hey everybody! Checking in for week 2 of these updates! Hope everyone is taking this week by the horns. Update: JB and I finished a few more things on the Guild onboarding flow last week and are looking forward to inviting a lot more guild members to the party this week. Ethically is my only other priority as of now while Lissette is working through some of the design and core function of the Union 2.0 project. Wins: -Set up premium Mixpanel for Ethically which unlocked a ton of analytic and integration capability. This also helped outline a few gaps in our current event triggering for the extension that we are going to iron out asap. -Built the Ethically.life homepage and blog. -Began running/testing ads on Pinterest and Twitter for Ethically. Pinterest is a new channel for me personally so there were some good learning opportunities along the way. Happy to dive into details with anyone interested! -Got access to Twitter Spaces so we can host guild events on multiple platforms/include our Android friends :) -Began playing with Copy.ai to test "content at scale". If anyone is curious about hearing more let me know. Challenges: -Need to host more guild events without relying on "experts" in particular industries since this causes way bigger scheduling headaches. -Figuring out how to engage people more with the guild that doesn’t feel solicitous. Asks (same as last week): -What do you want to get out of the Guild? What would make you check Platform on a daily/weekly basis? -Download Ethically and provide feedback. You can download here: https://bit.ly/32as1eL Recognition: -Huge props to Merrick and Patrick for keeping momentum moving with Ethically engineering. -Shout out to JB for deploying PlatformOS changes quickly while having a crazy week full of meetings. -Kudos to Nikita for keeping momentum moving on several Stage 1 projects, and actively recruiting to build out our Guild! See you online! Brett
Hi everyone! In the interest of building in public I’m going to start posting weekly growth updates for Platform. The goal is to build in the open and give you enterprising folks insights into how I’m thinking about growing Platform and how you can help! These updates will sometimes touch on work I’m doing for studio portfolio companies, but will be in the lens of a core studio team member. I’ll keep them brief and structure them as: Update on recent accomplishments Wins over the last week Areas that are presenting challenges Any asks for assistance Recognition for those who have helped Update Last week, JB and I spent time working through the Guild onboarding experience. It currently lacks a clear direction post signup, so we want to give it a more concrete path to participate in the guild after you join. JB has already implemented a few of the changes we’ve discussed. We also implemented Google Analytics more deeply into the PlatformOS system so we can see how people are engaging with different parts of the site a bit more. Wins -We now have a little over 54,000 people in our Platform network database. -We had a great clubhouse session last week with Tim and JB discussing startup studios and the future of venture. -We kicked off Union 2.0 Stage 2 planning -Got unbanned from Google ads :) Challenges -Figuring out how to engage people more with the guild that doesn’t feel solicitous. -Setting up tooling that is easily transferable to the portfolio companies post spin out. -Content creation at scale Asks -What do you want to get out of the Guild? What would make you check Platform on a daily/weekly basis? -Download Ethically and provide feedback. You can download here: https://bit.ly/32as1eL Recognition -Huge thanks to Ron Drabkin for talking through marketing and content experimentation -Thank you to Tim and JB for doing a killer Clubhouse session last week. -Thanks to everyone who showed up for Clubhouse last week! See you next time! Brett