Gather, Assemble, Act
In Stage 2, we are fleshing-out potential solutions, researching competitors, building clickable mock-ups, interviewing potential customers, and testing audiences.
Many stakeholder groups feel powerless. e.g. Uber/Lyft drivers or students. They lack a modern mechanism to coordinate, coalesce around issues and use the leverage they have to effect the change they want.
Social media is great for discussion. However, it is not great for action. It lacks the tools, structure, and hierarchy to effectively coordinate.
Social media's main form of leverage is "public shaming". This can work but requires large scale and is hit-and-miss.
Mostly, social media yields "slacktivism" and "oh dear-ism". Also, it's common that individuals "speaking out of turn" face retribution from their employers.
Change.org allows people to define issues and show their support for them but it's essentially a slightly more organized form of public shaming.
Any company or institution's reaction to public shaming can also be hollow and focus on minimizing damage versus actual change - "green-washing", "window dressing", etc.
There are many other levers that stakeholders have at their disposal; they just need a mechanism to bring them to bear, including:
- the power of the consumer wallet (see our business #Ethically)
- shareholder voting rights
- labor organization
- direct contributions (donations)
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Apple has had a lot going on lately: we did a whole episode about the controversial child protection photo scanning features, which have now been delayed. A law in South Korea might force the company to change how App Store payments work; the company settled a Japanese case about the App Store recently, as well as a class-action lawsuit in this country. The verdict in the Epic trial will arrive and there are renewed questions about Apple’s relationship with the Chinese government. And, of course, it’s September — the month when new iPhones usually come out. But in the background, Verge senior reporter Zoë Schiffer has spent the past few months publishing story after story about unhappy Apple employees, who are starting to talk to the press more and more about what working at Apple is like, and how they’d like it to change. Nilay Patel talks to Zoë about the work she’s been doing and what the future holds. Links: Here’s why Apple’s new child safety features are so controversial https://bit.ly/3n9E07W Apple…
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